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Beauty by Example

Olay introduces a completely online campaign to celebrate Mom as a Beauty By Example. Daughters were encouraged to upload photos and stories on social media to share how they see their mom as beautiful. With each share online, Olay donated up to a million ounces of product to other mothers in need. 

Beauty By Example - Social Campaign

Olay introduced a completely online campaign to celebrate Mom as a Beauty By Example. Daughters were encouraged to share how they see their mom as beautiful by uploading photos and stories on social media. Each share helped donate a million ounces of Olay product to other mothers in need.