bespoke post | creative director, brand | 2023_2024
● developed and concepted creative direction across all branded content
● implemented SEO strategy across all branded copy
● created cross-functional process for efficiency
● mentored team to analyze performance data for optimized social content by channel
● oversaw largest YouTube subscriber increase in one month
● managed a team of copywriters, art directors, designers, social media manager, videographer, and content creators
boxed | senior director, creative + brand | 2018_2023
● drove growth and brand awareness for b2c and b2b business segments with strategic, innovative content across all channels
● implemented a brand playbook to define look, tone, and feel for consistent brand integrity
● oversaw quantitative and qualitative market research resulting in customer insights for strategic brand initiatives
● collaborated cross-functionally with growth, b2b, and broader business teams to exceed objectives along the customer experience
● oversaw all content executions featuring the boxed brand to maintain brand consistency and drive customer connection
● identified talent to grow and mentor diverse team of creatives for in-house content agency capable of omni-channel executions
saatchi & saatchi | associate creative director - olay | 2015_2017
● led global campaign work from conception to execution across 360° initiatives
● ensured all work was strategically sound and inspiring
● ushered in a more prestige brand positioning by working with best in class production partners to differentiate from other mass beauty offerings
● developed big ideas with strong emotional connection to core female consumer
night agency | senior copywriter | 2013_2014
clients: kiehl’s, puppy chow, flywheel
saatchi & saatchi | senior copywriter | 2008_2013
clients: cheerios, tide, head & shoulders, folgers, jcpenney, i love new york, iams, pampers, general mills
education | university of north carolina, chapel hill
bachelor of arts_ political science and spanish